I believe most are aware of BOGO. It is primarily used in marketing. You’ve seen the ads and commercials: Buy One, Get One (BOGO). It can be buy one, get on free; buy one, get one half off. You get it.
The come on communication to you is that when you take an action, there will be a positive result. You purchase an item, and then you get another item for a bit of a bargain.
It occurred to me that leaders have BOGOs as well. There are things a leader can do that will have some positive ramifications. However the ‘B,’ in leadership BOGO, is BUILD.
Build character, get a reputation
Build chemistry, get relatability
Build confidence, get recognition
Build consistency, get reliability
Build competency, get responsibility
Build credibility, get responsiveness
Where do you stand in your leadership BOGO? You are building something. What you build will get you something. What are you building? What are you getting?